2024 Fabric + Flow Luxe Drop Recap

Article published at: Oct 1, 2024 Article author: Allison Brock
2024 Fabric + Flow Luxe Drop Recap
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Luxe Fabric Drop Unveiling Recap

A Fabulous Fabric + Flow Unveiling: Full of Feels, Furs, and Fun

On September 27th, 2024, we hosted a fall fabric reveal party for our amazing community of soulful creators.

Picture this: a room filled with familiar faces and new friends, all catching up and soaking in the excitement, but with a twist. You could feel it in the air—the night was going to be special. Fabrics were waiting patiently, hidden under wraps, knowing full well they were about to steal the spotlight. We were just as excited as you were, but we like a little drama. So, let the fun begin.

The Big Reveal: Hold Your Horses (and Your Fabrics)

Now, we didn’t just show the fabrics—nope, that would be too easy. We kept things suspenseful. Each fabric was unveiled gradually, one by one, like they were making their own runway debut. And let me tell you, the reactions did not disappoint. The chorus of “ooos” and “ahhs” was music to our ears. Everyone's hands were itching to feel the textures, and once they did, it was game over. We knew we had you hooked.

And the Award Goes to… The Fur!

Okay, let’s get one thing straight: the fur fabric! It’s the diva of the collection. People were practically lining up to pet it. The whispers, the excitement—"It’s so soft!"—yep, we heard it all. Sure, the other fabrics were no let down either (we saw your smiles), but the fur? She’s the Beyoncé of the bunch, and you all didn't know you were there for her until you saw her. Luxurious, plush, and utterly irresistible. Hands down, the crowd favourite. 

Get Those Creative Juices Flowing

This wasn't just about the reveal, though. We wanted you to dive in, touch everything, and really get a feel for what you could create with these tasteful textiles. Groups formed naturally as everyone started sharing ideas for their next project. The room buzzed with creative energy—there’s just something about feeling a fabric in your hands that sparks all kinds of inspiration. And let’s be honest, we live for moments like these.

That Moment: When the Fabric Met the World (and Jodie Had the Best Reaction)

You know that part in every rom-com where the lead finally realizes who they’re supposed to be with? Yeah, that was the fabric reveal. As we unraveled each piece, each guest chose their "swipe-right" match.

When we finally let those beauties out of hiding, the gasps were glorious. Faces lit up, and I’m pretty sure I saw someone mouth “wow.”

Then there was Jody, our beloved home economics sewing teacher and one of our most enthusiastic supporters from our Connect and Create events, who just couldn’t contain herself. She squealed, “It’s like a Taylor Swift concert for sewists!” And honestly? She wasn’t wrong.

It was one of those moments where you could feel the energy. Everyone was right there, soaking up every detail, touching the fabrics like they’d been waiting for this moment all their lives. We wouldn’t have it any other way.


A Little Something Extra: Because We Love You

Of course, we couldn’t let you leave empty-handed. We sent everyone home with a little goodie bag—because what’s a fab night without a parting gift? Just a small token of our love and a thank you for making the event such a hit. Trust us, we wouldn’t be doing this without all your support, so it’s the least we could do!


What’s Next? You’ll Have to Wait and See… (But It’ll Be Worth It)

To everyone who joined us—thank you! You made this night even more special, and we can’t wait to see what fabulous creations come out of these fabrics. And don’t worry, there’s more where that came from. Stay tuned for theses official fabric releases online, more events, and yes, even more fun surprises. (Spoiler: it's going to be amazing.)

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